General Summary:
The Senior Director, Strategy position is a key role within the Data Axle Strategy and Consulting group. This position is central to developing successful client relationships as a trusted strategic advisor who identifies business opportunities and creates innovative marketing strategies to achieve them. This person will be onsite at the client's office two days per week and will lead a wide range of projects including market analyses, competitive assessments, audience and persona development, digital media planning across a variety of paid, earned, and owned channels, communications plans, new media campaigns, onboarding and CRM optimization, and more. Programs are designed to help Clients acquire new customers, expand relationships with the ones they already have, and create greater brand loyalty.
The ideal candidate will have an insatiable curiosity combined with the ability to translate data into intelligence and ideas. They’ll be both a creative and critical thinker, fascinated by brands and people, digitally connected and curious, with an appetite for emerging technology and everything in between.
Essential Job Functions:
- Provide data-driven marketing thought leadership both to Clients and within Data Axle
- Work side-by-side with Client Service teams to provide strategic insight and leadership across marketing, communications, creative and direct/digital media
- Audit and assess Client marketing initiatives and go-to-market plan to develop a go-forward strategic vision and holistic communication plans that present clear objectives, audiences, messages, media, and metrics.
- Develop integrated, cost-effective direct and digital marketing, creative and media strategies with multi-channel contact plans and tactics across a full range of direct, digital, and interactive marketing including direct mail, email, display, social media marketing, search engine optimization, search engine marketing and pay-per-click, CTV and mobile
- Design and execute test plans
- Proactively bring forward opportunistic ideas to take advantage of new insights, Client or Data Axle offerings, new media or technology, or current events
- Interact in dynamic, team-based work environment to support company goals, help meet agency expectations, and develop strategic, analytic, and interpersonal skills
- Develop and nurture relationships with clients
* Essential functions are the basic job duties that an employee must be able to perform, with or without reasonable accommodation. The function is considered essential if the reason the position exists is to perform that function.
Supportive Job Functions:
- Be on-site with the client at least 2 days a week
- Travel to other Company locations as needed.
- Perform other miscellaneous duties as assigned by management.*
*These tasks do not meet the Americans with Disabilities Act definition of essential job functions and usually equal 5% or less of time spent. However, these tasks still constitute important performance aspects of the job.
Knowledge, Skill, and Abilities:
- Understanding of marketing technology, data and identity graphs, media, and messaging
- Understanding of digital platforms and tools
- Experience analyzing data and using it to drive insight, strategy, tests, measurement, and tangible financial value
- Experience preparing and delivering presentations to Clients, agencies, vendors, and internal cross-functional groups is essential
- Ability to communicate with individuals at all levels in the Company and with various business contacts outside of the Company in an articulate, professional manner
- Ability to take a leadership position on the team and with clients
- Must have strong interpersonal and problem-solving skills
- Ability to work in a fast-paced, team environment and provide consistent, high-quality work product
- Ability to make decisions in sensitive and sometimes critical areas and communicate decisions to appropriate individuals
- Must have integrity, fortitude, and credibility complimented by a bias for action, a strong sense of accountability, and highly developed persuasion and negotiation skills
- Ability to be onsite at the client's office in Nashville, TN approximatley two days per week
Education, Experience, and Certification:
- Bachelor’s degree in Marketing, Communications, Psychology, Business, or related field; or equivalent working experience required*
- 7+ years of enterprise-level work experience required*
- 7+ years of prior experience in digital marketing, program management, email marketing, multi-channel marketing, and client relationship building desired
*Minimum requirements needed to perform the job.
